Select Page
Defining a multi-faceted industrial brand

Defining a multi-faceted industrial brand

Defining A Multi-Faceted Industrial Brand

AZZ

Brand Overview Video

AZZ Inc. is a global provider of galvanizing, welding solutions, specialty electrical equipment, and highly-engineered services. With such diverse offerings, it was important to resonate with all areas of the company. The video is an overview of AZZ solutions, rather than a line-for-line listing of products and services. It also gives a sense of the company culture. The goal was to create a positive emotional response with viewers. One that leaves customers intrigued, employees proud, and executive leadership inspired.

Telling A Story With The Brand’s New Positioning

Telling A Story With The Brand’s New Positioning

Telling a story with the brand’s new positioning

AAF Flanders

Brand Video

To establish and reinforce the essence of the brand, the video gives life to their new tagline. It encapsulates the ideals and values that drive their business, and serves as a consistent reminder of who they are and what they do.