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Introducing the internet of things to filtration monitoring

Introducing the internet of things to filtration monitoring

Introducing The Internet Of Things To Filtration Monitoring

AAF Flanders

Sensor360 product launch

Sensor360 is the first IoT (Internet of Things) technology platform that demonstrates the effectiveness of a building’s filtration system by monitoring particulate levels in the air. With the Sensor360 app, customers can understand and plan their air filter performance and maintenance in an entirely new way.

Logo and Tagline

The logo reinforces that Sensor360 is an app-driven product. The tagline highlights a key differentiator— Sensor360 can actually see and measure microscopic particles in the air.

Designing for Real-Time Data

The app is designed to give Facility Managers easy access to real-time data of their building’s air filter performance. Users can monitor and track system performance from individual air handler units to multiple facilities in different cities.

Customized data for each audience

Facility Managers have 24/7 monitoring capabilities on both mobile and desktop devices. Building occupants can see the quality of their indoor air compared to the air outside.


Colorful microscopic particulates reinforce the tagline and are the hero of the package design.

Positioning A Line Of Home HVAC Air Filters

Positioning A Line Of Home HVAC Air Filters

Positioning A Line Of Home HVAC Air Filters

AAF Flanders

NaturalAire Retail Packaging

NaturalAire home HVAC filters sell in big-box retailers and hardware stores. You can also buy them through online filter subscription services. GDI evaluated the NaturalAire product offering and conducted a competitive review. With six filters in the line, conveying a clear step-up story was key. Product naming, package color, photography, and descriptive copy were used to position each product. This allowed consumers to make easy comparisons and choose the filter that fit their needs.


PremiumOdor ReductionStep Up AllergenStandard AllergenStandardValue
Deep PurpleCharcoal GreyBlueRedGreenBright Green

Color Direction

Each package design uses a prominent color for differentiation. Yellow, as a secondary color, provides consistency. The Value and Premium tiers use different secondary colors to support their positioning. This gives consumers a stronger visual cue to differentiate the high and low tiers.

Naming & Positioning

Each filter was named as part of a 4-tier system: Value (entry level), Essential (standard), Extra (step up), and Ultra (premium). Each uses a unique positioning line to highlight key attributes and call out step-up features.

Simplifying Comparison

Many people don’t know the size of their filter, much less which one best suits their needs. A universal chart was created for the standard and step up products to help with comparison. The effectiveness of each filter breaks down into three categories. Each filter’s MERV rating (Minimum Efficiency Reporting Value) was also listed.


The entry-level Value filter uses a simple, abstract particulate image.  Standard filters use basic, 4-color environment imagery that reflects a clean home. Step up and Premium filters have relevant lifestyle imagery. Each image aligns with the filter’s specific positioning.