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Making Your Company Mission Meaningful To Employees


Employee Engagement Campaign

A company leadership summit yielded a newly-defined mission statement. AZZ needed to realign company philosophies and inspire employees with a relevant communication plan. The AZZ Cares campaign uses strategic messaging to help employees connect day-to-day efforts with the goals of the company.

Defined Goals and Values

The campaign communicates how AZZ’s traits and values inspire employees, customers, and shareholders. Materials displayed throughout every facility promote coming together through a shared mission.

Employee Appreciation

Recognition is given to employees when company traits are put into action. Each badge exhibits a core value that contributes to the realization of the mission.

Worldwide Audience

To ensure proper communication with every AZZ employee, materials were created for international offices and facilities. The campaign was translated into Spanish, Portuguese, French, and Polish.