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Defining A Multi-Faceted Industrial Brand

AZZ

Brand Overview Video

AZZ Inc. is a global provider of galvanizing, welding solutions, specialty electrical equipment, and highly-engineered services. With such diverse offerings, it was important to resonate with all areas of the company. The video is an overview of AZZ solutions, rather than a line-for-line listing of products and services. It also gives a sense of the company culture. The goal was to create a positive emotional response with viewers. One that leaves customers intrigued, employees proud, and executive leadership inspired.